Digital Asset Optimization
Search Engine Optimization (SEO) is slowly fading to be overshadowed by big brother Digital Asset Optimization (DAO). DAO is still dependent on search engines but shifts focus from strictly text based files to all digital media files.
- Images
- Videos
- Podcasts
- Flash Animation
- MP3 Downloads
- Social Network
These types of files, in addition to the text, create an interactive user environment that appeals to today's searcher. But if the search engine doesn't know these multimedia files are there, it can't suggest your site in a targeted results list. Digital Asset Optimization pitches all of your site's content.
Services like Google Image Search and Blog Search allow users to find your site through all of its content, not just a text file with a word count long enough for the crawler to include it. Digital Asset Optimization alerts the crawlers that you have images and other multimedia and defines the content.
You put a lot of time and effort into providing the best possible website for your business to attract customers. The dynamic you can make it, the more appealing it is to visitors. An interesting podcast can bring you many more backlinks than a well written article alone. Digital Asset Optimization allows you to utilize specific media searches. Better than that, DAO lets you take advantage of other services like Google Alerts or MSN Related Videos.
Hit the front page of Digg with a video, and you can be looking at tens of thousands of new visitors. Make a hot new ring tone and watch your downloads quadruple over the next week. Place a unique race horse picture somewhere on your site just before the Kentucky Derby and watch the results from image searches skyrocket. But leave out the Digital Asset Optimization step during upload, and your race horse ends up as Sunday's lol caption.
If you have wondered about the speculation of the downfall of SEO, now you know. Digital Asset Optimization, or DAO, is rapidly rising to take its place. Companies hoping to stay on top of search engine traffic need to implement a crash program of Digital Asset Optimization to keep up with the dynamic Web 2.0.